Users or audiences. Content or copy. What’s your word choice?

Something weird happened when I decided to drop ‘tech’ from my career identity a few months ago. I developed an aversion to the word ‘user’. I didn’t suddenly hate the word, but I noticed I was swapping out ‘user’ for ‘customer’ or ‘audience’ whenever I spoke. It got me thinking (oh noes) about the job
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There can’t be great UX without great content

Back when I was an idealistic content-focused designer in a financial rewards UX team, I had this crazy notion that content needed more thought than the last-minute rush from whichever marketer was available right before launch. Sometimes I won the argument to get involved in projects earlier, many times I didn’t. Trying to convince upper
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Search versus social content, and the value of content designers… found on the web this week

LinkedIn and content amplification This week, I came across Chloe Brooke’s 5 Ways LinkedIn Can Help Your Freelance Business, and she links to this great Slideshare on Search versus Social content.   I attended a Business Gateway DigitalBoost workshop last night and it touched on many of the same themes. Companies can be a little obsessed with
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Writer news…. Procopywriters survey and conference

There were two big pieces of news released this week from Procopywriters, the professional membership for copywriters in the UK. 2018 copywriting survey First up, Procopywriters released their 2018 copywriting survey this week. Interesting numbers for Scottish copywriters: Scottish membership remains steady at 5% The average daily rate for Scotland is now £284 The average
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In other news… setting strategies, self care, and ladies get sued

I like to share the stories of other people who inspire me, even if the topics aren’t strictly related to writing and editing. What are your favourite non-writing topics? Let me know here or connect with me on Twitter. Productivity One of my favourite Medium writers, Ayodeji Awosika, released 5 Signs You’re MUCH Closer to Your
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TSB in crisis – where did the humans go?

If you’re a TSB customer like me, you went into the weekend on 20 April thinking that the bank’s planned online downtime was a routine upgrade of their online banking. You certainly didn’t expect to be locked out of your account indefinitely. But here we are. There have been some great articles covering the meltdown,
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Stop talking about digital transformation. Talk to your people.

If you’ve been avoiding all news for the past three years (I’m jealous, by the way), we’re undergoing a crazy pace of change in almost every major part of our business and personal lives. A lot of this change is driven by technology, but some of it is because of slicker business strategies. The world
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Amazon Author Academy Glasgow 2018

Amazon held their annual Author Academy event at the Scottish Exhibition and Conference Centre in Glasgow on 17 April 2018. My old nickname was ‘Amazon girl’ at work. Of course I was going to go. I didn’t earn my nickname from being a Kindle bookworm sadly. In 2011, I built a workshop around Amazon’s Kindle publishing instead of
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