March 9, 2018

About

Claire Rooney – erm, that’s me – with a free plug for Steven Brown art

Hi. I’m Claire Rooney. I’m a writer and editor based in North Ayrshire (near Glasgow) and love working with teams to solve their problems through great content (even if the content isn’t necessarily written).

How can I help you?

Whether you’re rewriting legacy policies for your evolving workplace, or cutting down wordy annual reports for time-strapped board members, I want to help you kill the boring bits and deliver clear, simple content that more people read to the end.

To help you, I’ll work with you to understand your big picture:

  • Who is your audience? What makes them tick? How much time do they actually have?
  • What does your brand stand for? What do you do to support that? What do you want to achieve?

I’ve delivered ‘sexy’ copywriting, like quirky, classy, never-formal landing pages and mailers to diverse customer segments. But I’ve also hunkered down to analyse and fix content to help busy front-line teams get more done in less time.

If you have any frustrations about your content, let’s connect. I love getting to know other people who are passionate about helping others through thoughtful, considerate content. I’ve been relying on writing, editing, and curiosity to help customers and teams for almost two decades.

You can’t connect the dots looking forward; you can only connect them looking backwards. So you have to trust that the dots will somehow connect in your future. You have to trust in something – your gut, destiny, life, karma, whatever.Steve Jobs

Teams I’ve worked with before

  • Internal communications
  • UX and UI
  • Digital marketing
  • Brand
  • Travel agents
  • Online shops
  • Personal and wealth banking
  • Cybersecurity
  • HR
  • Developers
  • eLearning
  • Solar and environmental utilities
  • Ghostwriters and authors

My content crafting timeline

My dots

2018

Content editor contractor

Edit and publish articles, research and thought pieces

2018

Content Crafting was born

2017

Joined the Interaction Design Foundation

2017

UX Foundation certificate

2015

Internal communications contractor

Wrote and edited articles and news

2015

Volunteer line editor

Helping authors refine their unique stories

2015

Moved to Scotland

2014

Content marketing student of the year

2014

Content marketing certificate

2013

Freelance copyeditor and writer

Helped second-language English speakers keep their voice in their monthly employee magazine

2012

Content designer

Wrote landing page copy and UX content for web and desktop interfaces

2011

Writing for web certificate

2007

Content coordinator and designer

Wrote product, travel, and campaign copy

2005

Creative writing certificate

2000

Instructional designer

Wrote training manuals and project documentation

2000

Computer science diploma