March 9, 2018


Claire Rooney – erm, that’s me – with a free plug for Steven Brown art

Do you worry that your audience is giving up on your content because it’s too technical, formal, or long?

I’d like to help.

Hi. I’m Claire Rooney. I offer plain English content writing and editing. I’m based in North Ayrshire (near Glasgow), but the wonders of technology mean I can help you no matter where you or your customers are based.

How can I help you?

Whether you’re rewriting legacy policies for your evolving workplace, or cutting down wordy annual reports for time-strapped board members, I want to help you kill the boring bits and deliver clear, simple content that more people read to the end.

To help you, I’ll work with you to understand your big picture:

  • Who is your audience? What makes them tick? How much time do they actually have?
  • What does your brand stand for? What do you do to support that? What do you want to achieve?

I’ve delivered ‘sexy’ copywriting, like quirky, classy, never-formal landing pages and mailers to diverse customer segments. But I’ve also hunkered down to analyse and fix content to help busy front-line teams get more done in less time.

If you have any frustrations about your content, let’s schedule a free chat.

What type of teams do I write and edit for?

  • Internal communications
  • UX
  • Digital marketing
  • Travel agents
  • Online shops
  • Personal banking
  • Wealth banking
  • Cybersecurity
  • HR
  • Development
  • eLearning
  • Solar and environmental utilities
  • Ghostwriters and authors

My content crafting timeline

You can’t connect the dots looking forward; you can only connect them looking backwards. So you have to trust that the dots will somehow connect in your future. You have to trust in something – your gut, destiny, life, karma, whatever.Steve Jobs

My dots


Content Crafting was born


Joined the Interaction Design Foundation


UX Foundation certificate


Internal communications contractor

Wrote and edited articles and news


Volunteer line editor

Helping authors refine their unique stories


Moved to Scotland


Content marketing student of the year


Content marketing certificate


Freelance copyeditor and writer

Helped second-language English speakers keep their voice in their monthly employee magazine


Content designer

Wrote landing page copy and UX content for web and desktop interfaces


Writing for web certificate


Content coordinator and designer

Wrote product, travel, and campaign copy


Creative writing certificate


Instructional designer

Wrote training manuals and project documentation


Computer science diploma