I write and edit simple, useful content

for busy audiences who don't have the time to decipher goobledygook

Grab your readers' attention by giving them what they need

I'm a content writer and editor for busy readers. I want to help businesses make their messages more magnetic with a practical, common sense approach to creating content. No tricks, no gimmicks, just useful, plain and simple.
Simplify, simplify, simplify

If you want your content to rank well (for both readability and SEO), it should be written in plain language. Clear writing means clear thinking. Studies also show it improves other metrics like credibility and transparency. I can help you make your content accessible to more of your intended audience.

Content design

When you go beyond thinking of copywriting as ‘selling stuff’ and focus on user need, that’s content design. It’s about creating content to serve user needs, even if the end result isn’t necessarily words. I’ll help you decide on the types of content to serve your users (whether they’re customers or teams).

Live by the brand book

If you want team members to share the same language, be consistent with your brand style guide. Speak to employees the way you talk to your customers. The biggest divide is when marketing gets to be fun and clear, but internal comms has to be the fuddy duddy. I’ll help you apply your brand guide inside and out.

Kill your darlings

Every storyteller learns this essential rule. Cut out anything that that doesn’t serve the story, even if you love it. The same applies for business content. It’s harder to spot because you live and breathe your business, but don’t think of that content as your darling. I’ll help you strengthen your ‘stories’ by snipping the fluff.

Hi. I'm Claire Rooney. I'm a fan of UX and content design, which means I'll get to know your audience needs and create content to serve them.

Complicated copy slowing you down?

I'd like to help you get up to speed with audience-focused content. I'm a writer and editor based in North Ayrshire, Scotland.
How can I help you?

I've worked with internal communications teams to improve employee engagement and deliver change communications. I was the first UX writer in South Africa's most innovative banking rewards programme. I've written and designed online marketing campaigns for banks, online shops, travel agents, and retail partners. I've even written eBooks for teachers trying to change education across Africa. Diverse audiences. But I've learned what they have in common. You can't force your audience to read what you want to say... but you can solve their problems so they'll want to stick around. It starts with getting to know their needs. Let's connect if you need help simplifying UX, HR, internal communications, training, financial, or technical content for your diverse, time-strapped audience.

  • Curiosity

    Know the audience

  • Creativity

    Solve their problems

  • Plain English

    Speak their language

											Registers of Scotland 

Words from people I've worked with

I live in North Ayrshire with great train links to Glasgow, Ayr and Largs. I’d love to connect with you if you believe “content is king” or that plain, simple English can help solve customer and team problems. We can even start a content conversation over coffee and cake. Because cake.